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Piotr Hojda
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Extrawheel

comprehensive visual identification for a Polish manufacturer of expedition bicycle trailers

2016
project implemented
product design: Michał Kracik

Extrawheel is a manufacturer of unique, patented bicycle trailers designed for those embarking on expeditions to the farthest corners of the world. The new visual identity was intended to refresh the company’s image, emphasizing professional technical solutions and the spirit of adventure and exploration. The distinctive product colors and forms, designed by Michał Kracik, were complemented with brand-building elements. The designed print system supported the introduction of new accessories, such as panniers, bags, and carry bags.

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